The recent analytical report published by Markntel Advisors (a leading consulting, data analytics, and market research firm), Market comprises a detailed study of critical and major aspects of market dynamics, i.e. market trends, size, forecasts, growth factors, challenges, and competitor landscape.
In-Depth Market Overview of The US Sun Protective Clothing Market (2022-2027):
According to the latest report, the The US Sun Protective Clothing Market is projected to expand at a CAGR of around 7% during the forecast period, i.e., 2022-27. The report demonstrates the prominent factors propelling the exponential growth of the The US Sun Protective Clothing Market.
Key Takeaways: Beneficial for Stakeholders and Clients
- Historic Period: 2017-2020
- Base year: 2021
- Forecast Years: 2022-2027
- CAGR (2022-27): 7%
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What are the major Driver The US Sun Protective Clothing industry?
High Prevalence of Skin Cancer Leading to Adoption of Sun Protective Clothing– The high prevalence of skin cancer in the country & rising awareness regarding preventive measures for skin damage, sunburn, and other skin diseases, such as skin cancer, have been evident drivers for the increasing adoption of sun protective clothing in recent years. Skin cancer has become one of the most common diseases as a result of direct sun exposure for longer durations. Besides, the depleting ozone layer in the atmosphere is one of the reasons for skin cancer. Therefore, a longer duration of harmful ultraviolet (UV) rays on the skin can cause skin cancer.
According to the American Academy of Dermatology (AAD) Association, approx. 9,500 individuals in the US are diagnosed with skin cancer every day. Also, it is estimated that there would be 196,060 new cases of melanoma, 101,280 cases of non-invasive, and 106,110 invasive cases diagnosed in the US in 2021.
Moreover, to counter this, the individuals in the country have started taking preventive measures, such as applying sunscreen lotions & body packs. However, it needs to be applied again & again during the day. Consequently, sun protective clothing such as sun hats, shirts, pants, sleeves, etc., has become a suitable alternative. In this regard, there has been a high demand in the US for protective clothing against the sun, which will probably persist in the years to come.
The US Sun Protective Clothing Market Segmentation
The US Sun Protective Clothing Market analysis of MarkNtel Advisors explores the industry by emphasizing the growth parameters and categorizes including geographical segmentation, to offer a comprehensive understanding of the market dynamic. The further bifurcations are as follows:
- By Clothing Type
- Top Wear
- Tees & Tops
- Shirts
- Tunics
- Hoodies & Jackets
- Others (Dresses, Wraps, etc.)
- Bottom Wear
- Pants & Capris
- Skirts, Skorts & Shorts
- Swimwear
- Accessories
- Sun Hats
- Face Masks
- Others (Gloves & Sleeves, Scarves & Bandanas, Shawls, etc.)
- Top Wear
- By Material
- Cotton
- Linen
- Polyester
- Nylon
- Satin
- Others (Lycra, Canvas, etc.)
- By End User
- Men
- Women
- Kids & Infants
- By Distribution Channel
- Online
- E-Commerce Websites
- Company Websites
- Offline
- Supermarket/Hypermarket
- Multi-brand Retail Stores
- Brand-owned Stores
- Online
- By Region
- North East
- Midwest
- West
- South
As per the regional aspect, the The US Sun Protective Clothing Market is expected to be dominated by the North east by capturing the potential market share.
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Top Companies in the US Sun Protective Clothing Market
Coolibar Sun Protective Clothing, SummerSkin, Solumbra, UV Skinz, Inc., Solbari Sun Protection, Cabana Life, Columbia Sportswear Company, Little Leaves Clothing Company, IBKUL, Nozone Clothing Company, Others)
Recent Developments by the US Sun Protective Clothing industry
- In February 2020, Cabana Life established a partnership with Talbots, which would help the company spread its sun-safe messages & expand the reach of stylish UPF solutions. This is expected to widen the customer base.
- In 2017, Coolibar Sun Protective Clothing announced Summer Sanders as its brand ambassador for its UPF 50+ sun protective apparel clothing line in the US. Summer Sanders is a two-time Olympic Gold Medalist & three-time melanoma skin cancer survivor, with the help of which the company aims to spread awareness about sun protective clothing in the country
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