The hospitality industry is undergoing a transformation, driven by a rise in experiential travel among young professionals. Sanjeev Nanda, a recognized leader in hospitality, has been a vocal advocate for making travel a memorable experience. With a focus on adventure, culture, and sustainability, experiential stays are increasingly becoming the choice for young travelers.
The Appeal of Experiential Stays
Unlike traditional tourists, young professionals today want more than just a place to sleep—they want an experience. Sanjeev Nanda explains that this trend is about connecting deeply with the culture and adventure of a destination. “Whether it’s exploring a hidden waterfall or engaging in a local craft, young travelers crave authenticity,” he adds.
Choosing Offbeat Accommodations
Eco-friendly properties, boutique hotels, and immersive stays are key preferences for young professionals. Nanda mentions that these travelers look for places that offer adventure and connect them to the destination’s culture. The popularity of visually appealing accommodations that offer unique Instagram-worthy moments cannot be overlooked.
Technology’s Role
The decision-making process for young travelers is largely influenced by technology. Seamless online booking, social media presence, and positive reviews are crucial for attracting this audience.
Sustainable Tourism
Sustainability is a top priority for this generation. Nanda notes that young professionals are increasingly inclined towards eco-lodges and stays that prioritize environmental responsibility, making it essential for properties to adopt green practices.
Offbeat destinations offering experiential stays, such as those in Bali or India, are thriving. Sanjeev Nanda believes that properties focusing on sustainability, cultural immersion, and unique experiences are the future of hospitality, especially for young travelers who value meaningful and memorable adventures.
