Omnichannel Marketing: Providing Seamless Customer Experience
Today’s customers don’t shop in silos. Instead, they fluidly move among touchpoints: online stores and social media to brick-and-mortar locations and mobile apps. To fulfil the expectation, businesses must move beyond a multi-channel offering and towards an actual omnichannel strategy. So, what is this called, and how do companies implement it effectively? What does it…
