An SEO audit can uncover all manner of issues on and off your website. Utilizing tools like Google Search Console and Web Analytics, an in-depth examination of SEO health can be undertaken.
Checking website speed and page accessibility are two key components of an SEO audit, along with testing your website against recent core algorithm updates.
Google Search Console
Google Search Console (GSC), a free SEO tool, provides many useful reports that can aid with website audits. While GSC primarily focuses on Google-centric issues and improvements, many of the same issues and potential improvements discovered here could also benefit client visibility across other search engines. If you visit this website https://codyhochstenbach.com/ Â , you can get more and more Google SEO on the internet platform.
GSC offers content marketers an amazing search results report to highlight search queries over time (with comparisons) and pages indexed by Google for specific query terms. Filters allow content marketers to gain additional insights by pages, countries, devices or search appearances – perfect for gaining key insights quickly and efficiently.
The Indexed Pages Report provides insight into which pages Google can find. It can identify issues with client navigation, internal linking structures and keyword usage on individual pages as well as any missing or duplicate pages. Essentially these basic on-page elements must always be optimized according to topic and keyword relevance for optimal performance on Google and user search engines alike.
Google Analytics
When working with clients who rely heavily on search engines for traffic, it’s crucial that you monitor their SEO performance. One effective way of doing this is through Google Analytics accounts which will provide more in-depth details of their CTRs (click-through rates).
Use Google Search Console’s Indexability report to make sure all pages on your site are indexable, looking out for pages marked “Noindex” that shouldn’t appear in search results and considering if any are blocking search engine access to other areas of the website.
Utilizing Google Analytics Behavior reports, you can identify top-performing pages and optimize them to increase conversions – such as making them more user-friendly or improving titles and descriptions – or find duplicate pages which could affect both the user experience and search rankings.
Google Webmaster Tools
SEO is an ongoing process and so are the tools your agency uses for it. While Google Search Console (GSC) is an excellent place to begin, there are other free and premium tools that can assist your agency with performing an audit of SEO strategies.
Webmaster Tools helps you identify specific pages where there may be problems, including duplicate content, broken links and indexing errors. This step is crucial as Google cannot access or find your pages and they won’t appear in search results.
GSC can help you monitor and troubleshoot your website daily, but for a deeper analysis, integrate it with popular SEO tools like Screaming Frog, SEOmoz, Ahrefs, and Semrush for optimal results. Doing this allows for you to check core web vitals such as page speed or other on-page factors – key components in ranking search queries; additionally if using JavaScript this also ensures pages render correctly.
Ahrefs
Ahrefs is a website analytics tool that will monitor your site for SEO issues and insights, with both free and paid subscription options offering access to monitor up to 10 websites respectively. It has both free monitoring capabilities as well as additional features available through paid subscription.
Ahrefs can be particularly useful in tracking SERP performance, which allows you to see whether your website has improved over time or fallen behind, and determine what elements may or may not be effective.
Ahrefs’ competitor analysis tools are also an incredible advantage; you can take a peek into your competitors’ content, referrers and keywords while monitoring any Google algorithm updates which affect traffic to their pages.
Ahrefs’ SEO audit tool is one of the best ways to ensure that you have all of the tools necessary for improving your website, but this shouldn’t serve as a replacement for professional technical auditing services like Sagapixel’s. If you would like professional review of your site’s SEO, contact Sagapixel today.
