Setting Up Redirects in WooCommerce Without Any Coding

Ever logged into a website and ended up on a page that made zero sense? Yeah, it’s frustrating. If you run a WooCommerce store, the last thing you want is your users landing on the default My Account page when they could be going straight to a page that actually helps them. That’s why setting up WooCommerce redirect after login for different user roles is a game-changer.

Think about it—wholesalers, customers, vendors, and admins all have different needs. Why send them all to the same place? With role-based redirects, you can send each user exactly where they should go, making their experience smoother and keeping them engaged with your store.

Now, let’s break it down and set it up, step by step. No coding needed.

Why Role-Based Redirects Matter

So, why even bother setting up redirects? Because every user type interacts with your store differently. Here’s how:

• Customers should land on the shop page, not their account dashboard.
• Wholesalers might need a special bulk-order page.
• Vendors probably need to manage their products and orders.
• Admins don’t need to see a sales page—they belong in the backend.

If they all land in the same place, they’re just gonna waste time clicking around. Role-based redirects make things way easier by sending them exactly where they need to go right after they log in.

Now, let’s set it up the easy way—with a plugin.

Setting Up WooCommerce Redirect After Login for User Roles

If you’re not a fan of writing PHP code (and honestly, who is?), then a plugin is your best friend. The Redirect User After Login And Register for WooCommerce plugin lets you create multiple redirect rules for different user roles, all without touching code.

Step 1: Install the Plugin

First, grab the plugin and install it:

1. Purchase the plugin from WooCommerce.com
2. Download the ZIP file
3. Head to your WordPress Dashboard > Plugins > Add New
4. Upload the ZIP file and hit Install Now
5. Click Activate and you’re all set

Now, it’s time to configure the magic.

Step 2: Create Role-Based Redirect Rules

Once the plugin is activated, you’ll see a new option under WooCommerce called Redirect Rules. This is where you’ll create and manage all your redirections.

1. Go to WooCommerce > Redirect Rules
2. Click on Add New Redirect Rule
3. Name your rule (e.g., “Customer to Shop Page”)
4. Enable the rule
5. Choose the Redirection Type (After Login, After Registration, After Logout)
6. Select User Role (Customers, Wholesalers, Vendors, etc.)
7. Pick the page you want them redirected to (Shop, Cart, Dashboard, Custom URL)

Hit save, and that’s it. Users of that role will now be automatically redirected to the page you chose.

Redirecting Different User Roles to Different Pages

Let’s go deeper. Here’s how you can set up role-based redirects for different types of users:

Customers → Shop Page

Regular customers don’t need to see their account dashboard. They should land straight on the shop page where they can start browsing products.

• Create a redirect rule for the Customer role
• Choose After Login
• Redirect them to the Shop page

Wholesalers → Bulk Order Page

Wholesalers are a different story. They might need access to a bulk order form or a private pricing page.

• Create a redirect rule for the Wholesaler role
• Choose After Login
• Redirect them to a Wholesale Orders page

Vendors → Vendor Dashboard

If you have a multi-vendor store, vendors need to go straight to their management dashboard instead of landing on a generic page.

• Create a redirect rule for the Vendor role
• Choose After Login
• Redirect them to the Vendor Dashboard

Admins → WordPress Dashboard

Admins don’t need to land on the front end of the site. They should go straight to the backend.

• Create a redirect rule for the Admin role
• Choose After Login
• Redirect them to wp-admin

Simple, right? But let’s not stop there.

Redirect Users After Registration

A lot of people forget about redirect after login WooCommerce, but even more forget about what happens right after someone registers. When a new customer registers, instead of landing on some random page, why not send them somewhere that makes sense?

To do this:

1. Create a new rule
2. Choose After Registration as the redirection type
3. Select the Customer role
4. Redirect them to a welcome page, coupon page, or even straight to the shop

This way, new users don’t feel lost right after signing up.

Redirecting Users After Logout

When a user logs out, where do they go? Most stores leave them on the same page or send them to the default login page, but you can actually control this too.

Redirect them to:

• A Thank You page
• A Blog page (so they stay engaged)
• A Custom Goodbye page with a discount for their next purchase

To set this up, just:

1. Create a rule
2. Choose After Logout
3. Select the user role
4. Redirect them to the page you want

Done.

What About Custom URLs?

Not all redirects have to go to WooCommerce pages. Maybe you have a custom landing page, a private members area, or an external site you want certain users to go to. No problem.

When creating a redirect rule, just enter a Custom URL instead of selecting a store page. This is useful if you run promotions, private sales, or have special access areas for certain users.

Do You Really Need a Plugin for This?

Short answer: Yes.

Long answer: Technically, you could write custom PHP code for each redirect, but let’s be real—nobody wants to mess up their site by tweaking functions.php files. A plugin does all the heavy lifting without breaking anything, and you can update settings anytime without calling a developer.

The Redirect User After Login And Register for WooCommerce plugin is hands down the easiest way to do this.

Final Thoughts

Setting up WooCommerce redirect after login based on user roles is one of those small changes that makes a huge difference. Customers, wholesalers, vendors, and admins all have different needs, so why send them all to the same place?

With a few simple redirect rules, you can control exactly where users land after logging in, registering, or even logging out. No coding, no headaches—just a better experience for everyone.

So, if you haven’t already set up redirect after login WooCommerce, now’s the time. Grab the plugin, create your rules, and take control of your store’s navigation today.

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