Exhibitions and trade shows are a great way to promote your brand, but standing out can be a challenge – especially with a shell scheme setup. Common in UK events, shell scheme stands offer a basic structure, but with clever design, they can be transformed into striking displays. Modular graphics and professional sign printing are key tools to make your booth eye-catching and professional. In this blog, we’ll explore creative display ideas, the benefits of modular signage, and practical tips to maximise your space. Whether you’re a first-time exhibitor or updating your approach, this guide will help you shine.
What Is a Shell Scheme Stand?
A shell scheme is a pre-built exhibition stand framework offered by event organisers. It typically includes metal poles, white wall panels (often made of foamex), and sometimes a fascia with your company’s name.
These stands are popular because they’re simple, cost-effective, and easy to set up. However, their plain appearance means they lack personality and branding unless you customise them. That’s where shell scheme graphics come into play – helping you turn a basic space into a dynamic and branded display area.
The Role of Modular Graphics in Exhibitions
Modular graphics are printed display panels or banners designed to fit into specific frame systems like shell schemes. They’re called “modular” because they can be arranged, re-used, and combined in different ways, depending on your booth layout or future events.
Here’s why they’re a smart choice for exhibitions:
- Reusable and adaptable: You can reuse the same graphics at different events, even if the booth size changes.
- Easy to install: No need for complex tools or skilled labour – they fit easily onto shell scheme panels.
- Lightweight and portable: Modular systems are built with light materials, making them simple to move and transport.
- Professional appearance: High-quality printing and materials help make your brand look polished and consistent.
Modular graphics allow your brand identity to shine through in a structured setting, without permanent fittings or damage to the provided booth walls.
Types of Modular Shell Scheme Graphics
There are several types of modular graphics you can use to customise your shell scheme stand. Here are some popular options:
| Display Method | Description |
| PVC or Foamex Panels | Rigid panels mounted on walls for a smooth, full-wall branded look. |
| Fabric Tension Systems | Stretch fabric over a frame for a modern, seamless finish. Easy to update. |
| Magnetic Panels | Graphics with magnetic backing attach to magnetic tape for a clean, quick setup. |
| Self-Adhesive/Velcro | Stick-on graphics that are removable; low-cost and flexible. |
| Pop-Up Modular Kits | Freestanding units with backdrops and accessories inside the shell scheme. |
Each option has its own strengths, depending on your budget, design goals, and the number of events you attend.
Smarter Display Ideas to Maximise Impact
A shell scheme doesn’t have to be boring – with a bit of creativity and good planning, you can create a stunning display. Here are some clever design ideas to consider:
• Create a Seamless Graphic Wall
Use full-height graphic panels to cover the entire wall of your booth, turning it into one large visual message. It keeps the layout aligned and the look seamless.
• Use Lighting to Your Advantage
Install LED lights or spotlights to highlight key areas of your stand, like logos or product images. Lighting adds depth and attracts attention.
• Add 3D Elements or Layered Graphics
Incorporate raised letters, product shelves, or layered visuals to add texture and make your display more engaging.
• Incorporate Digital Features
Adding QR codes, touchscreens or interactive screens can bring your static display to life and collect visitor data.
• Focus on One Clear Message
Avoid clutter. Stick to a strong headline, a few images, and key messages to quickly tell visitors who you are and what you do.
• Branded Flooring
Floor graphics or branded carpets can expand your visual space and reinforce your identity.
These techniques help create a memorable and inviting stand, even within the limitations of a shell scheme.
How Sign Printing Enhances Your Modular Graphics
The quality of your graphics plays a huge role in how your stand is perceived. That’s why professional sign printing is so important. High-resolution images, vibrant colours, and clean lines all contribute to the overall impact of your booth.
Here’s how good sign printing makes a difference:
- Better first impressions: Crisp graphics and high-quality finishes show professionalism and attention to detail.
- Custom materials: Depending on your needs, you can print on vinyl, foamex, acrylic, or even fabric for different effects.
- Durable finishes: Lamination or UV-coating protects your graphics from scratches, fading, and wear during transport.
- Consistent branding: Professional printing ensures that your brand colours, fonts, and logos appear exactly as intended.
A good print partner will also check artwork, help with sizing, and recommend the best materials for your specific shell scheme setup.
Expert Tips for Planning Your Shell Scheme Graphics
Before you begin designing, here are a few planning tips to help you get the best results:
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- Measure Accurately – Confirm exact panel sizes from the organiser to avoid misalignment.
- Design Around Poles – Account for frame breaks; avoid placing key info across panel joins.
- Highlight One Focus – Use a strong visual like a logo, headline, or product image.
- Keep Branding Consistent – Use your brand’s colours and fonts for a cohesive look.
- Plan for Space – Leave room for people, brochures, or product displays.
- Do a Test Run – Try assembling your stand before the event to ensure a smooth setup.
Installation & Logistics: Making Life Easy
One of the main advantages of modular graphics is how simple they are to handle and install. Many systems are designed for self-installation, so you won’t need to pay extra for contractors.
Here are a few logistical tips:
- Pack carefully: Use labelled tubes or carry cases to keep graphics protected and organised.
- Allow time: Arrive early to avoid rushed setups.
- Use a guide: Having printed installation instructions can make it easier for your team to set up quickly.
Also, check with the event organiser about allowed setup times and whether any tools or safety checks are needed in advance.
ROI and Sustainability in Reusable Shell Scheme Graphics
When done right, shell scheme graphics offer excellent value for money. While there’s an upfront cost, modular graphics are reusable – meaning you can take them to multiple events and still look great each time.
Here are a few long-term benefits:
- Save on future costs: Reuse graphics or update only part of the design.
- Flexible layouts: Adapt your display for different shell scheme configurations or booth sizes.
- Eco-friendly materials: Many companies now offer recyclable or reusable materials that reduce waste.
- Lightweight materials = lower transport costs: Easier and cheaper to move between events.
Modular graphics also show your audience that you care about quality and presentation, which can build trust and encourage engagement.
Conclusion
Shell scheme stands may be standard – but your display doesn’t have to be. With the right approach, modular graphics and professional sign printing can transform your exhibition space into a powerful brand experience.
By choosing high-quality materials, planning your design carefully, and using smart, reusable solutions, you can create an eye-catching stand that delivers results again and again.
Looking to enhance your shell scheme with standout graphics and expert sign printing? Sign Company London is here to help you bring your vision to life with high-quality, impactful display solutions.
