Anticipation is a powerful tool for eCommerce stores, and a “Coming Soon” feature can help WooCommerce store owners build excitement around new products before they launch. By utilizing a WooCommerce Coming Soon Products plugin, you can effectively create buzz, engage customers, and drive more traffic to your store upon the product’s release. In this guide, we’ll look at how to set up and maximize the benefits of a WooCommerce coming soon product with countdowns, badges, and alerts that capture customer attention.
Why Use a “Coming Soon” Feature for WooCommerce?
Announcing an upcoming product in advance builds curiosity, encouraging customers to return to your store and check out the new release. A WooCommerce coming soon product plugin makes it easy to display upcoming items, collect emails, and even start pre-orders, helping you build momentum before the launch. With customizable notifications, countdown timers, and attention-grabbing badges, you can generate significant pre-launch interest.
Benefits of a WooCommerce Coming Soon Product Plugin
Here’s how a WooCommerce coming soon product plugin can boost your store’s success:
- Creating Hype and Curiosity: Displaying upcoming products lets customers know something exciting is on the way, building anticipation and encouraging them to stay connected with your store.
- Collecting Interest and Feedback: By allowing customers to express interest in a coming soon WooCommerce product, you can gauge demand, helping you make more informed stock and marketing decisions.
- Building Your Email List: Many coming soon plugins let you collect email addresses from interested customers. With this list, you can send targeted launch notifications and special offers.
- Strengthening Customer Loyalty: Announcing future products makes customers feel like insiders, creating a sense of exclusivity and building a stronger connection to your brand.
How to Set Up a WooCommerce Coming Soon Product
Here’s how to effectively set up and promote a coming soon WooCommerce product:
Step 1: Choose and Install a WooCommerce Coming Soon Product Plugin
Select a plugin that fits your store’s needs and budget. Top options allow you to add countdown timers, badges, email capture forms, and other visibility settings. Some WooCommerce coming soon product plugins also integrate with email marketing platforms for easy communication with interested customers.
Step 2: Customize Your Coming Soon Product Page
After installing the plugin, you can set up your coming soon product with unique display options:
- Add a Countdown Timer: A countdown timer creates urgency, displaying exactly how long customers need to wait. With a customizable countdown timer, you can change styles and colors to match your brand, making the launch date prominent and exciting.
- Use a “Coming Soon” Badge: A “coming soon” badge draws immediate attention, making it clear the product is not yet available. Many plugins let you adjust badge colors and style to align with your brand’s look, ensuring your coming soon WooCommerce product stands out.
- Provide Product Teasers: Include teaser images, brief descriptions, or benefits of the new product. By previewing the features or benefits, you can help customers picture themselves using the product, making the wait more exciting.
Step 3: Enable Notifications and Alerts
To keep customers engaged, set up notifications and alerts:
- Send Email Updates: Many WooCommerce coming soon product plugins allow you to collect emails from interested customers. Enable this option to notify customers as soon as the product is live, helping to increase engagement and sales.
- Include Social Media Sharing Buttons: Social media sharing buttons allow customers to spread the word, potentially expanding your reach. With just a click, they can share the news of your upcoming product with friends and followers, increasing visibility.
Step 4: Schedule a Launch Date and Plan for Launch Day
Once you’ve set your release date, make sure the countdown timer reflects this on the coming soon product page. Consider planning a launch campaign that includes email notifications, social media posts, and perhaps a limited-time offer to draw attention and boost launch-day traffic.
Marketing Tips to Create Buzz for a WooCommerce Coming Soon Product
Here are some proven strategies to drive interest and excitement for your coming soon WooCommerce product:
- Use Social Media for Sneak Peeks: Share teaser images, design insights, or behind-the-scenes photos. Posting countdowns or stories on Instagram, Facebook, and Twitter can engage your audience and keep them curious about the upcoming product.
- Offer Pre-Orders: Some coming soon plugins support pre-orders, allowing customers to reserve their items before launch. Offering a special discount or perk for pre-orders can create urgency and drive early sales.
- Publish a Blog Post Announcement: Write a blog post about the upcoming product on your website, describing its unique features and why it’s worth waiting for. This content can build excitement and give customers more insight into the product’s value.
- Provide a Launch-Day Discount: Offer a small, time-sensitive discount on launch day to encourage immediate purchases. Customers interested in the product will be motivated to buy if there’s a limited-time offer.
- Send Exclusive Updates to Email Subscribers: Use your email list to keep subscribers informed and excited. Send updates about the product, and consider offering early access or perks to thank them for their interest.
Selecting the Right WooCommerce Coming Soon Product Plugin
When choosing a WooCommerce coming soon product plugin, look for these features to maximize effectiveness:
- Countdown Timers: Timers build excitement by showing exactly when the product will launch.
- Customizable Badges: Make sure badges are customizable so that your coming soon product stands out.
- Email Capture and Notification: The ability to collect emails from interested customers lets you alert them when the product is available.
- Social Media Integration: Ensure the plugin includes social sharing buttons so customers can easily share the news.
Popular plugins include YITH WooCommerce Waiting List and Coming Soon Products for WooCommerce. These plugins allow you to customize how upcoming products appear on your store, adding countdowns, badges, and other features that help generate buzz.
Final Thoughts
Setting up a WooCommerce coming soon product is a smart way to build anticipation and excitement. By using a coming soon product plugin, you can create an engaging pre-launch experience that includes countdown timers, badges, email notifications, and social sharing options. With an effective strategy, your coming soon product page can capture customer interest, create an energized community, and lay the foundation for a successful launch.
