Digital marketing refers to the promotion of brands to connect with potential customers. In addition, it uses the Internet and various other forms of digital communication. Examples are email, social media, and web-based advertising.
7 Ps of Digital Marketing
The 7 Ps of digital marketing is the framework used to develop and implement effective digital marketing strategies. These are as follows:
- Product- This is the product of the service you are offering. It helps in understanding your target audience’s needs and preferences.
- Price- The price is the cost of your product or service. Along with this, it includes various factors like competition, perceived value, and customer affordability.
- Place- It is the distribution channel that is useful for reaching your target audience. Along with this, it consists of websites, social media, search engines, and other online platforms.
- Promotion- It includes the marketing activities which are useful for promoting your product or service. Furthermore, it consists of advertising, public relations, content marketing, and social media marketing.
- People- These are the people involved in your digital marketing efforts. Furthermore, this consists of `your team, your customers, and your partners.
- Process- This process is useful for tasks such as planning, executing and measuring digital marketing campaigns.
- Physical Evidence- These are the physical elements of your brand. Its examples are your website, logo, and packaging.
What Will I Learn in the Digital Marketing Course?
As Digital Marketing is a necessary concept, learning it can prove to be very beneficial for your career. This course facilitates career advancements and can open up new career opportunities. Along with this, it increases your earning potential helps you command higher salaries and provides you with better job prospects. To further know about it, one can visit Digital Marketing Training. Here are the important concepts that will be covered in the digital marketing syllabus.
- Fundamentals of Digital Marketing- You will be introduced to digital marketing and its importance in today’s world. Furthermore, you will also learn the channels of digital marketing like SEO, SEM, social media, email, content marketing, etc.
- Search Engine Optimization (SEO)- You will learn the on-page SEO techniques such as keyword optimization, content creation, meta tags, etc. Furthermore, the course will also include off-page SEO techniques such as link building, social media marketing and directory submissions.
- Search Engine Marketing (SEM)- Here you will learn Pay-per-click (PPC) advertising along with Google Ads and other ad platforms and Ad creation and targeting Furthermore, the course will also help in understanding the concepts such as campaign management and optimization.
- Social Media Marketing- In this course, you will be learning the concepts of creating and managing social media profiles. Furthermore, you will also learn topics like content creation and scheduling along with social media advertising.
- Content Marketing- Here you will understand how to develop the content strategy and create content for blog posts, articles, videos, and infographics. Along with this, you will be aware of the content distribution and will be able to conduct the content marketing analytics
- Email Marketing- It refers to the processes such as E-mail list building and management. Here you will also learn E-mail template design along with E-mail marketing campaigns Above all, the course will also make you aware of E-mail marketing analytics.
- Web Analytics- In this digital marketing syllabus concept, you will be learning about Google Analytics and other web analytics tools. Along with this, the course will also make you aware of Website tracking and measurement. Furthermore, you will also learn the Key performance indicators (KPIs).
- Mobile Marketing- Here you will learn about mobile website optimization along with app store optimization (ASO). Furthermore, the digital marketing course syllabus will also include mobile advertising along with mobile marketing campaigns
- E-commerce Marketing- The Digital Marketing course will make you aware of the online store setup and optimization. Along with this, you will also be able to conduct product listing optimization and manage the payment gateways and shipping methods.
- Digital Marketing Tools and Technologies- This topic includes the Content management systems (CMS) along with the Email marketing software. Furthermore, you will also be able to build the social media management tools along with the Analytics tools.
- Graphic design software- Apart from all these, the digital marketing course will also include key topics such as Digital marketing ethics and regulations. Along with this, in the digital marketing course syllabus, you will also be able to manage the Digital marketing trends and best practices.
Digital Marketing Course Cost
Enrolling in the Digital Marketing course results in enhancing your overall employability. In addition, the digital marketing domain is constantly evolving, and businesses are increasingly relying on digital marketing to reach their target audience. Having digital marketing skills can make you more valuable to your employer and less vulnerable to job insecurity. Furthermore, these jobs open numerous entrepreneurial opportunities and can be invaluable for entrepreneurs who want to start their online businesses. The digital marketing course syllabus and fees are 5 months and 40,000 INR. Along with this, it also facilitates a rewarding experience and allows you to develop new skills and expand your knowledge base.
Career Opportunities in Digital Marketing
| Career Role | Average Salary (INR/annum) |
| Digital Marketing Manager | 8,09,777 (Glassdoor) |
| SEO Specialist | 3,54,292 (Payscale) |
| SEM Specialist | 4,50,000 (Indeed) |
| Social Media Manager | 3,00,000 (Naukri) |
| Content Marketer | 3,50,000 (Glassdoor) |
| Email Marketing Specialist | 2,50,000 (Indeed) |
| Web Analyst | 4,00,000 (Payscale) |
| PPC Specialist | 4,50,000 (Indeed) |
| UX/UI Designer | 4,50,000 (Glassdoor) |
| Digital Marketing Consultant | 6,00,000 (Naukri) |
Digital Marketing Interview Questions
Remember to prepare for your interview by researching the company and its industry. This will help you tailor your answers as per the specific needs and demonstrate your knowledge and skills. The digital marketing course syllabus will teach you the important digital marketing interview questions. Here are some of the common digital marketing interview questions that you might encounter:
- What is your understanding of digital marketing and its importance in today’s business landscape?
- Can you explain the key components of a successful digital marketing strategy?
- How do you measure the success of a digital marketing campaign?
- What are some of the latest trends and best practices in digital marketing?
- What are the key factors that influence search engine rankings?
- How do you conduct keyword research for SEO?
- What are some on-page and off-page SEO techniques?
- How do you measure the effectiveness of your SEO efforts?
- Which social media platforms are most effective for your target audience?
- How do you create engaging social media content?
- What metrics do you use to measure the success of your social media campaigns?
- How do you handle negative comments or feedback on social media?
- What is the importance of content marketing in digital marketing?
- How do you develop a content strategy?
- What types of content are most effective for different target audiences?
- How do you measure the success of your content marketing efforts?
- Email Marketing QuestionsWhat are the key elements of an effective email marketing campaign?
- How do you build and maintain an email list?
- What are some best practices for email subject lines and body copy?
- How do you measure the performance of your email marketing campaigns?
- What is the difference between search engine advertising and social media advertising?
- How do you create effective PPC ads?
- What is the importance of keyword research in PPC advertising?
- How do you optimize your PPC campaigns for maximum ROI?
Conclusion
Digital marketing is a rapidly growing field with a high demand for skilled professionals. By enrolling in a digital marketing course, you can gain the knowledge and skills needed to succeed in this exciting industry. Above given are the necessary concepts you will learn in the digital marketing subject syllabus. Whether you’re looking to advance your career, start your own business, or simply improve your digital marketing skills, a digital marketing course can be a valuable investment.
