Is it possible to get more followers on Instagram? The answer is YES and today we reveal how to achieve it. Followers, both quality and quantity, are something you need to take into account to grow on this social network. Below we give you 15 tips to increase followers on Instagram.
15 Tips to Get More Instagram Followers Organically
We have the strategies you need to grow your Instagram account, whether you’re looking to buy Instagram followers or build your audience organically. In this guide, we’ll tell you all the details.
You don’t need to be a social media expert or have been using the platform for years. All you need is motivation and to dedicate some time to it every day.
Although there is no magic formula to gain thousands of followers overnight, we are going to teach you how to create an effective strategy to grow your community organically. Now it’s time to take action! Here are our best tips to help you grow on Instagram
Is it possible to get more followers on Instagram? The answer is YES and today we reveal how to achieve it. Followers, both quality and quantity, are something you need to take into account to grow on this social network. Below we give you 15 tips to increase followers on Instagram.
15 Tips to Get More Instagram Followers Organically
We have the strategies you need to grow your Instagram account, whether you’re looking to buy Instagram followers or build your audience organically. In this guide, we’ll tell you all the details.
You don’t need to be a social media expert or have been using the platform for years. All you need is motivation and to dedicate some time to it every day.
Although there is no magic formula to gain thousands of followers overnight, we are going to teach you how to create an effective strategy to grow your community organically. Now it’s time to take action! Here are our best tips to help you grow on Instagram.
Optimize your Instagram profile
Imagine your Instagram profile as a great showcase. Do you think anyone would notice it if it’s neglected? For there to be love at first sight and for users to be interested in your products or services, it must be well-maintained. A poorly optimized profile does not invite you to get the desired ‘follow’.
Take action and pay attention to these details:
-
- Profile image: upload one that makes your business recognizable, such as the logo. This will give credibility to your account and they will have no doubts about following you.
- Add a descriptive bio: Take advantage of the few characters that Instagram leaves to best describe what you do.
- Includes a SmartLink: to lead your followers to as many strategic locations as you want:
- Add your contact information.
- Include keywords for positioning.
Analyze your target audience
Study your target audience thoroughly to create content that interests them and motivates them to follow you. This way, you increase your engagement and attract new followers organically.
It analyzes aspects such as:
- Demographics: Answers questions like age, gender, location.
- Their interests and needs: What problems do they face? How will my product or service help them? This way you can tailor your posts to the best of your ability and offer valuable content to capture their attention.
- Instagram Behavior: Observe how they interact with other accounts. Do they prefer images, stories, or reels? Which format do they interact with the most?
Create a good content strategy
You can’t start gaining followers on Instagram if your profile doesn’t offer quality content worth your time. The first step, if you’re new to the platform, is to create a content plan.
If, on the other hand, you already have an Instagram account, but it’s not growing as fast as you expected, it’s time to analyze your content and see what needs to be changed.
And now the big question arises: “Where to start?”
A good way to start is by researching your competition. Look at accounts similar to yours and see which posts are performing best. This helps you identify a pattern of success and draw up your plan based on other brands’ experience.
Take note of your competitors’ steps on Instagram: what they post, when they do it, what formats they use, what type of content they share… Write down all their movements and conclude to optimize your content.
Make your Instagram account visible
Now that you’ve shared interesting and valuable content, it’s time to promote your account to attract more followers. Not sure how? Try these actions to get more free Instagram followers:
- Add your profile to your email signatures
- Share your account on other social networks Accompany your posts with a clear call to action so they follow you on Instagram too.
- Interact with other accounts comment, like, and follow accounts that may be interested in your content.
Organize contests
Giveaways are a great way to increase your Instagram following and boost engagement.
Use simple mechanics like asking users to comment, tag friends, or upload photos using a hashtag related to your brand.
Make sure the prize is aligned with your target audience to attract the right people.
Encourage user-generated content (UGC)
User-generated content (UGC) is a powerful strategy to increase your credibility and attract new followers.
When your followers create and share content related to your brand, it is not only authentic and free, but it also fosters interaction and trust from other users.
Now the crux of the matter is how to encourage this practice. You can encourage UGC through challenges, taking advantage of current trends, creating a special hashtag for that type of content or offering something in return so that your audience is motivated to share their experience with your product or service.
Analyze, analyze and analyze
Analyzing the performance of your content on Instagram allows you to know if your efforts have been rewarded and you have increased the number of followers on Instagram or, on the contrary, you need to reorient your strategy.
A good analysis of your marketing strategy leads you to key conclusions that help you improve your next content:
- Find out which topics and formats are your followers’ favourites
- Find out what time and days your posts perform best.
- Check which posts have the most interaction.
- Know the reach of your posts.
- Are there any types of posts that help your community grow?
- Have your followers decreased? Why might this happen?
To get this data, you can use a tool like Metricool to measure the performance of your posts and get details about your current audience. From then on, you have the information you need to adjust your content strategy and improve weak points.
Schedule your content
Are you short on time to post on Instagram? Planning content on the social network is the ideal solution for you. If you schedule content, you will never miss a post on your profile, something that will attract your followers.
When scheduling your posts:
- You always have content on your Instagram profile.
- You are better organized since you have everything planned and you avoid last-minute stress from not knowing what you are going to publish.
- You save work time: while you leave everything planned, you dedicate your time to other important tasks in your business.
With Metricool you schedule all your posts and we take care of publishing them for you: single-image posts, carousels, reels and stories. Here you have more information on how to schedule on Instagram with Metricool.
Use your best hours to post
Instagram Best Times lets you know when your followers are most active on your profile.
Here you need to be clear about one thing: “the best hours” are always YOUR best hours. That is, each account has its best hours depending on its community.
This way you increase the reach of your posts, get more interactions and have more chances of reaching new users who, who knows, may become new followers.
On both Instagram and Metricool, you have the option to see your best times to post. In Metricool, even if you select the active followers tab, we show you the percentage of active users on Instagram for each time slot so you can hit the nail on the head with your posts.
Use Instagram hashtags
Hashtags help position your content on Instagram. If you add a hashtag related to what your followers are searching for, you will have a better chance of appearing in that search. This way, you will reach new users who were looking for content like yours and didn’t know you.
Instagram makes the following recommendations:
- Include between 3 and 5 hashtags
- Use specific hashtags to make it easy for people to find you
- Mix well-known hashtags (related to your sector) and niche ones (specific to your audience or content) to expand your visibility
- Analyze which hashtags your followers use and follow
- Use hashtags that are relevant to the topic of your content
At Metricool you have the Instagram hashtag search engine to find the one that best suits your content. Based on a keyword, we share with you the most relevant ones for that search along with the number of uses it has.
Share all Instagram formats
Instagram is a goldmine of formats to share on the social network and continue growing with your content. In addition to photo posts and reels, you have stories, live broadcasts or collaborations.
Each type of content serves a specific purpose. For example, the reel helps you reach new accounts, so you should take this into account and consider increasing the frequency of publication.
‘Move’ your profile on social networks
Social media feeds off of each other, that’s a fact. It’s very useful to share the same content you’ve uploaded on TikTok to bring it to Reels and vice versa.
The same goes for your Instagram profile: if you have other social media accounts, don’t hesitate to advertise your account or leave a link for people to follow you, so you can get more followers on Instagram. This can be your YouTube channel, a TikTok account, or your website.
In the end, it’s your brand, the more users you reach, the better.
Get to know Instagram’s algorithms
Did you know that the social network has more than one algorithm to display its content? Instagram has grown so much that each section (the feed, ‘Explore’ and Reels) classifies the content that the user sees with its own system.
Understanding how the Instagram algorithm works is also key to gaining followers, as it prioritizes content based on several factors such as user interests, posting time, or originality of posts, among others.
It uses what it calls “signals” to classify content based on how users interact with the social network and how other people interact with them.
As a content creator, you also have signals that affect how you display your posts. In fact, Instagram recommends these tips to increase your visibility:
- Think of content that is in line with your specific sector and niche
- Use Reels, a very popular format on Instagram
- Tag a location
- Encourage people to interact with you
Stay up to date with trends and changes in the social network
Check out professional guides that analyze the state of Instagram and offer all the details on the latest trends, user behaviours, formats that work, and best practices to optimize your account.
In our Instagram study, you have valuable information to adjust your content strategy and achieve better results. Among other data, we tell you which format has the greatest reach and engagement or what the frequency of publication of brands by account size. This way, you can compare yourself with accounts similar to yours to help you grow.
Participate in the topics of the moment
Get on trend and create conversations with your users to gain visibility. Remember that Instagram favours relevant and current content, so it’s a good idea to participate and increase the likelihood of your content appearing in the ‘Explore’ section. This not only improves your visibility but also positions you as a reference.
Of course, bring trending content to your turf so that it resonates with your audience. This way, you not only capture their attention, but you also encourage interaction. This type of content is more likely to be shared and commented on, leading to a greater reach and exposing your account to new people who can become followers.
With these strategies in place, you’re on your way to getting free Instagram followers in 2024. As you can see, there are no tricks. On Instagram, the best way to get quality followers is by providing value to those users who are part of your target or target audience.
Optimize your Instagram profile
Imagine your Instagram profile as a great showcase. Do you think anyone would notice it if it’s neglected? For there to be love at first sight and for users to be interested in your products or services, it must be well-maintained. A poorly optimized profile does not invite you to get the desired ‘follow’.
Take action and pay attention to these details:
-
- Profile image: upload one that makes your business recognizable, such as the logo. This will give credibility to your account and they will have no doubts about following you.
- Add a descriptive bio: Take advantage of the few characters that Instagram leaves to best describe what you do.
- Includes a SmartLink: to lead your followers to as many strategic locations as you want:
- Add your contact information.
- Include keywords for positioning.
Analyze your target audience
Study your target audience thoroughly to create content that interests them and motivates them to follow you. This way, you increase your engagement and attract new followers organically.
It analyzes aspects such as:
- Demographics: Answers questions like age, gender, location.
- Their interests and needs: What problems do they face? How will my product or service help them? This way you can tailor your posts to the best of your ability and offer valuable content to capture their attention.
- Instagram Behavior: Observe how they interact with other accounts. Do they prefer images, stories, or reels? Which format do they interact with the most?
Create a good content strategy
You can’t start gaining followers on Instagram if your profile doesn’t offer quality content worth your time. The first step, if you’re new to the platform, is to create a content plan.
If, on the other hand, you already have an Instagram account, but it’s not growing as fast as you expected, it’s time to analyze your content and see what needs to be changed.
And now the big question arises: “Where to start?”
A good way to start is by researching your competition. Look at accounts similar to yours and see which posts are performing best. This helps you identify a pattern of success and draw up your plan based on other brands’ experience.
Take note of your competitors’ steps on Instagram: what they post, when they do it, what formats they use, what type of content they share… Write down all their movements and conclude to optimize your content.
Make your Instagram account visible
Now that you’ve shared interesting and valuable content, it’s time to promote your account to attract more followers. Not sure how? Try these actions to get more free Instagram followers:
- Add your profile to your email signatures
- Share your account on other social networks Accompany your posts with a clear call to action so they follow you on Instagram too.
- Interact with other accounts comment, like, and follow accounts that may be interested in your content.
Organize contests
Giveaways are a great way to increase your Instagram following and boost engagement.
Use simple mechanics like asking users to comment, tag friends, or upload photos using a hashtag related to your brand.
Make sure the prize is aligned with your target audience to attract the right people.
Encourage user-generated content (UGC)
User-generated content (UGC) is a powerful strategy to increase your credibility and attract new followers.
When your followers create and share content related to your brand, it is not only authentic and free, but it also fosters interaction and trust from other users.
Now the crux of the matter is how to encourage this practice. You can encourage UGC through challenges, taking advantage of current trends, creating a special hashtag for that type of content or offering something in return so that your audience is motivated to share their experience with your product or service.
Analyze, analyze and analyze
Analyzing the performance of your content on Instagram allows you to know if your efforts have been rewarded and you have increased the number of followers on Instagram or, on the contrary, you need to reorient your strategy.
A good analysis of your marketing strategy leads you to key conclusions that help you improve your next content:
- Find out which topics and formats are your followers’ favourites
- Find out what time and days your posts perform best.
- Check which posts have the most interaction.
- Know the reach of your posts.
- Are there any types of posts that help your community grow?
- Have your followers decreased? Why might this happen?
To get this data, you can use a tool like Metricool to measure the performance of your posts and get details about your current audience. From then on, you have the information you need to adjust your content strategy and improve weak points.
Schedule your content
Are you short on time to post on Instagram? Planning content on the social network is the ideal solution for you. If you schedule content, you will never miss a post on your profile, something that will attract your followers.
When scheduling your posts:
- You always have content on your Instagram profile.
- You are better organized since you have everything planned and you avoid last-minute stress from not knowing what you are going to publish.
- You save work time: while you leave everything planned, you dedicate your time to other important tasks in your business.
With Metricool you schedule all your posts and we take care of publishing them for you: single-image posts, carousels, reels and stories. Here you have more information on how to schedule on Instagram with Metricool.
Use your best hours to post
Instagram Best Times lets you know when your followers are most active on your profile.
Here you need to be clear about one thing: “the best hours” are always YOUR best hours. That is, each account has its best hours depending on its community.
This way you increase the reach of your posts, get more interactions and have more chances of reaching new users who, who knows, may become new followers.
On both Instagram and Metricool, you have the option to see your best times to post. In Metricool, even if you select the active followers tab, we show you the percentage of active users on Instagram for each time slot so you can hit the nail on the head with your posts.
Use Instagram hashtags
Hashtags help position your content on Instagram. If you add a hashtag related to what your followers are searching for, you will have a better chance of appearing in that search. This way, you will reach new users who were looking for content like yours and didn’t know you.
Instagram makes the following recommendations:
- Include between 3 and 5 hashtags
- Use specific hashtags to make it easy for people to find you
- Mix well-known hashtags (related to your sector) and niche ones (specific to your audience or content) to expand your visibility
- Analyze which hashtags your followers use and follow
- Use hashtags that are relevant to the topic of your content
At Metricool you have the Instagram hashtag search engine to find the one that best suits your content. Based on a keyword, we share with you the most relevant ones for that search along with the number of uses it has.
Share all Instagram formats
Instagram is a goldmine of formats to share on the social network and continue growing with your content. In addition to photo posts and reels, you have stories, live broadcasts or collaborations.
Each type of content serves a specific purpose. For example, the reel helps you reach new accounts, so you should take this into account and consider increasing the frequency of publication.
‘Move’ your profile on social networks
Social media feeds off of each other, that’s a fact. It’s very useful to share the same content you’ve uploaded on TikTok to bring it to Reels and vice versa.
The same goes for your Instagram profile: if you have other social media accounts, don’t hesitate to advertise your account or leave a link for people to follow you, so you can get more followers on Instagram. This can be your YouTube channel, a TikTok account, or your website.
In the end, it’s your brand, the more users you reach, the better.
Get to know Instagram’s algorithms
Did you know that the social network has more than one algorithm to display its content? Instagram has grown so much that each section (the feed, ‘Explore’ and Reels) classifies the content that the user sees with its own system.
Understanding how the Instagram algorithm works is also key to gaining followers, as it prioritizes content based on several factors such as user interests, posting time, or originality of posts, among others.
It uses what it calls “signals” to classify content based on how users interact with the social network and how other people interact with them.
As a content creator, you also have signals that affect how you display your posts. In fact, Instagram recommends these tips to increase your visibility:
- Think of content that is in line with your specific sector and niche
- Use Reels, a very popular format on Instagram
- Tag a location
- Encourage people to interact with you
Stay up to date with trends and changes in the social network
Check out professional guides that analyze the state of Instagram and offer all the details on the latest trends, user behaviours, formats that work, and best practices to optimize your account.
In our Instagram study, you have valuable information to adjust your content strategy and achieve better results. Among other data, we tell you which format has the greatest reach and engagement or what the frequency of publication of brands by account size. This way, you can compare yourself with accounts similar to yours to help you grow.
Participate in the topics of the moment
Get on trend and create conversations with your users to gain visibility. Remember that Instagram favours relevant and current content, so it’s a good idea to participate and increase the likelihood of your content appearing in the ‘Explore’ section. This not only improves your visibility but also positions you as a reference.
Of course, bring trending content to your turf so that it resonates with your audience. This way, you not only capture their attention, but you also encourage interaction. This type of content is more likely to be shared and commented on, leading to a greater reach and exposing your account to new people who can become followers.
With these strategies in place, you’re on your way to getting free Instagram followers in 2024. As you can see, there are no tricks. On Instagram, the best way to get quality followers is by providing value to those users who are part of your target or target audience.
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