Branding at events is essential for leaving a lasting impression, but traditional methods,
like flyers and banners, may no longer be enough to truly captivate an audience. The
modern event scene demands creativity, where branding becomes an immersive
experience that guests will talk about and share on social media and it is now more than
even so important to come up with creative event branding ideas. Whether it’s a
corporate function, a product launch, or a community gathering, the goal is to ensure
that your brand isn’t just present, but memorable.
With competition for attendees’ attention at an all-time high, thinking outside the box can
elevate your event from good to unforgettable. The aim is to make your brand an
intrinsic part of the experience rather than just an accessory and integrating some
creative business branding ideas is key. With the right ideas, event branding can offer
interactive, engaging, and shareable moments, tying your identity to positive emotions
and memories.
In this blog, we explore eight cool branding ideas and unique event ideas that will not
only make your next event stand out but also spark excitement and engagement. Let’s
dive into how you can take event branding from ordinary to extraordinary.
Branding the Food
Food is a key part of any event, and guests tend to remember it. The good news is that
you can integrate your brand into the food itself, making it both a tasty and memorable
aspect of the event. Here are a few cool branding ideas to do just that:
Logo-printed desserts: You can have your logo embossed or printed on sweet
treats like cupcakes, macaroons, or chocolate bars. These items are not only
delicious but also photogenic, encouraging attendees to snap a picture and share
it online.
Custom food packaging: Whether it’s branded wrappers for burgers or eco-
friendly containers with your logo, branded packaging creates visibility even as
attendees leave the venue.
Signature cocktails/mocktails: Design a custom drink that aligns with your
brand’s colours or name it after your company. A unique and branded beverage
menu adds flair to your event.
This creates an experience where guests are constantly reminded of your brand, but in
a subtle, enjoyable way.
Showcase the Influencers
Leveraging influencers and brand advocates is another powerful way to build
awareness and credibility for your event. Influencers can amplify your message before,
during, and after the event. Here’s how these business branding ideas can help:
Pre-event promotion: Have influencers share their excitement about the event
on their social platforms, tagging your brand and building hype.
On-site visibility: Arrange for influencers to be present at your event and live
stream or post updates in real-time. A designated “selfie spot” with a branded
backdrop can encourage influencers to create organic content.
Post-event wrap-up: Encourage influencers to share a recap of their
experience, using hashtags or specific branding that will keep the conversation
going long after the event.
This method adds social proof, making your brand more relatable and engaging to wider
audiences.
Use a 360-camera
Immersive experiences are becoming increasingly popular at events, and using a 360
camera to record or live stream your event offers attendees and online followers a
unique perspective. Here are some ways to make this work for your brand:
Virtual attendance: People who couldn’t attend in person can still experience
your event from all angles, enhancing your reach and engagement.
Logo visibility: Ensure your logo is placed throughout the venue so it’s always
visible in the 360 footage, making your brand omnipresent in every frame.
Interactive viewing: Viewers can rotate their screens to explore the event at
their own pace, creating a sense of involvement and excitement.
This tech-driven approach adds a modern touch and increases the shareability of your
event.
Take-Home Gifts
Who doesn’t love a goodie bag? Take-home gifts have long been a staple at events, but
there are ways to make them more memorable and brand-centric:
Personalisation: Instead of generic giveaways like pens or notepads, consider
items that can be personalised for each attendee, such as mugs or phone cases
with their names and your logo.
Sustainable choices: Eco-friendly products like reusable tote bags, water
bottles, or bamboo cutlery sets with your brand’s logo can leave a positive
impression while promoting sustainability.
Interactive souvenirs: Set up a photobooth where attendees can take pictures
with your branding in the background. Then, turn those photos into personalised
keepsakes, such as magnets or keychains.
These thoughtful and personalised items will keep your brand top-of-mind long after the
event ends.
Flyers
While flyers may seem old-fashioned, they can still have a role in your event branding if
done creatively. Here’s how you can make them more impactful:
QR codes: Embed a QR code on the flyer that leads to exclusive event content,
discounts, or a post-event survey.
Double as a raffle ticket: Give your flyers dual functionality by making them part
of a raffle. Each flyer can have a unique number, which attendees keep until the
raffle draw at the end of the event.
Eco-friendly materials: Show your commitment to sustainability by printing
flyers on recycled paper or even seed paper, which attendees can plant
afterwards.
Flyers don’t have to be boring—they can serve multiple purposes and contribute to a
more interactive and engaging event.
Interactive Kiosks
Interactive kiosks add a fun and tech-savvy element to any event, giving attendees a
chance to engage with your brand on their terms. Consider these creative options:
Game-based kiosks: Design a branded game where attendees can compete
and win prizes. The game can be themed around your industry or company
values, and winners could receive branded gifts or vouchers.
Product demos: Set up a kiosk that allows guests to try out your products or
services in a hands-on, interactive way.
Data collection: Use the kiosks to gather contact information from attendees,
perhaps in exchange for an entry into a prize draw or access to premium content.
These kiosks can serve as a great way to engage attendees while showcasing your
brand in a more dynamic and interactive fashion.
Experiential Marketing
Experiential marketing allows guests to experience your brand in a physical and
emotional way. Here’s how you can incorporate some unique branding ideas into your
event:
Immersive installations: Create an interactive installation that guests can walk
through or engage with. This could be anything from a themed room to a virtual
reality experience tied to your brand.
Live demonstrations: Showcase your product in action during a unique event.
This works particularly well for food and beverage companies, tech products, or
fashion brands.
Storytelling spaces: Build areas where guests can engage with your brand’s
story through visuals, audio, or interactive features. This can create a lasting
emotional connection.
These types of hands-on experiences allow guests to feel more connected to your
brand, creating positive associations and memories.
Children’s Activity Book
If your event caters to families, providing branded children’s activities can be a smart
move. A children’s activity book keeps younger attendees entertained while subtly
promoting your brand. Consider including:
Branded puzzles and games: Incorporate your logo or company values into
word searches, mazes, or crosswords.
Custom illustrations: Create a fun mascot or character that represents your
brand, and have children colour it in.
Parent engagement: These books often encourage parents to engage with their
children, subtly bringing your brand into the family experience.
It’s a lighthearted yet effective way to ensure that even the youngest attendees—and
their parents—leave with a positive memory of your brand.
Event branding agency in Riyadh doesn’t have to be limited to traditional methods. By getting creative
with food, influencer involvement, immersive technology, and interactive kiosks, you can
create a multi-sensory experience that leaves a lasting impression. From branded take-
home gifts to experiential marketing, these ideas are designed to captivate and engage
your audience during a unique event, ensuring that your event is more than just a
moment in time—it becomes a memorable experience that attendees will talk about for
months to come filled with cool branding ideas.
