What should you expect from a content marketing agency? It’s easy to assume that all they do is create blog posts, but a great agency offers much more. They should help you build your brand, reach your audience, and get real results.
In this blog, I’ll share the 7 services every top content marketing agency should provide. These services are key to ensuring your marketing works. If you’re considering hiring an agency or want to know what yours should be doing, keep reading!
1. Content Strategy
It’s impossible to succeed without a plan. A great content marketing agency will start by creating a clear content strategy. This is the blueprint that guides everything.
Here’s what a solid content strategy includes:
- Audience Research: Who are you talking to? The agency will research your customers, what they care about, and how best to reach them.
- Setting Goals: What do you want to achieve? Do you want more website traffic, more leads, or more sales? Clear goals help measure success.
- Content Calendar: How often will you publish content, and which platforms? A good agency will plan this to make sure your content is consistent.
A strategy helps you stay focused and ensures every content you create serves a purpose. Without it, your content may not connect with your audience or achieve your goals.
2. Content Creation
Once there’s a plan, creating the content is time. This is where a content marketing agency shines. They can help you produce content, from blog posts to videos.
Here’s what to expect with content creation:
- High-Quality Writing: Blog posts, articles, and social media posts should be well-written, informative, and engaging. A great agency knows how to write content that resonates with your audience.
- Visual Content: Not all content is about words. Videos, infographics, and images play a big role in today’s marketing. The agency should be able to create or help you source these.
- Consistent Voice: Your brand’s voice should be consistent across all platforms, and every piece of content should sound like it’s coming from your brand. A great agency will ensure this.
Good content doesn’t just fill space. It’s useful, engaging, and helps you build a relationship with your audience.
3. SEO Services
You can have the best content in the world, but it won’t make a difference if no one finds it. That’s where Search Engine Optimization (SEO) comes in. A great content marketing agency should know how to optimize your content to rank higher in search engine results.
Here’s what an agency’s SEO services should include:
- Keyword Research: The agency will identify the keywords your target audience is searching for. Your content will strategically use these keywords to help it rank better on Google.
- On-Page SEO: This includes optimizing your website’s pages using the right keywords in titles, meta descriptions, and headers.
- Technical SEO: A great agency will also ensure that your website’s loading speed, mobile compatibility, and site structure are optimized for search engines.
SEO isn’t a one-time process. It’s an ongoing process that ensures your content stays visible and drives traffic to your website.
4. Content Distribution
Creating great content is just one part of the puzzle. You also need to get it in front of the right people. A good content marketing agency should help distribute your content effectively.
Here’s how they’ll do that:
- Social Media Sharing: The agency will share your content across relevant social media platforms, helping you reach a larger audience.
- Email Marketing: They can help you create email campaigns that promote your latest content to your subscribers.
- Paid Promotion: Sometimes, to reach more people, you’ll need to invest in paid ads. A great agency will know how to promote your content through social media ads or Google Ads.
Without distribution, even the best content might go unseen. A smart distribution strategy ensures your content reaches as many people as possible.
5. Analytics and Reporting
How do you know if your content is working? You need to measure its performance. That’s why a great content marketing agency will offer regular reports on how your content is doing.
Here’s what they should be tracking:
- Traffic: How many people are visiting your website or viewing your content? This is a key metric for measuring the success of your content.
- Engagement: Are people liking, commenting, and sharing your content? Engagement shows how much your audience is interacting with your posts.
- Conversions: If your goal is to get leads or sales, the agency should track how many conversions your content brings in.
Reports help you see what’s working and what needs improvement. A great agency will provide clear insights and suggestions for optimizing your content based on the data.
6. Content Optimization
Content doesn’t stay relevant forever. Over time, some posts need updating to stay useful and rank well in search engines. That’s why content optimization is another key service a content marketing agency should offer.
Here’s what content optimization involves:
- Updating Old Content: Your agency should revisit older blog posts and update the information to keep it current.
- Adding New Keywords: SEO trends change over time. A great agency will research new keywords and update your content to reflect them.
- Improving Content Structure: Sometimes, old content can benefit from a better layout or more visuals. Your agency can help improve readability and engagement.
Optimized content continues to bring in traffic long after it’s been published. Regular updates ensure your content stays fresh and effective.
7. Lead Generation
At the end of the day, your content marketing efforts should lead to real business results. A great content marketing agency should help you turn website visitors into leads and customers.
Here’s how they can do that:
- Call-to-Actions (CTAs): Your agency will include clear and compelling CTAs in your content that guide readers to take the next step, whether it’s signing up for a newsletter or booking a consultation.
- Landing Pages: They can help you create optimized landing pages that capture leads from your website traffic.
- Lead Magnets: Offering something valuable, like a free eBook or a discount, in exchange for contact information is another way to generate leads.
Lead generation is the final piece of the puzzle. It’s how your content efforts turn into real business growth.
Conclusion
A great content marketing agency provides a full range of services that help grow your business. If you’re looking for a trusted partner to help you with content marketing, consider Responsify, a leading content marketing agency that delivers results. They specialize in strategy, creation, and optimization to help businesses succeed.
