Gift cards constitute one of the essential strategies for any business to engage more customers to the shop and drive sales. With social media playing a massive role in consumer behaviour, promoting gift cards has never been more effective. It is a great way to showcase your offerings, attract new customers, and build brand loyalty. Let’s explore five easy ways of promoting gift cards on social media.
- Engage with Beautiful Visuals
Visual appeal and social media go hand in hand. High-quality images attract the focus of your followers when trying to share posts from your social sites. Gift cards can be integrated with vibrant graphics, which could be linked to seasonal themes or special occasions such as birthdays, anniversaries, or holidays. Such beautifully designed posts will easily be attracted by anyone scrolling through the feed.
Leverage high visual interest from platforms such as Instagram and Facebook for promoting gift cards on social media.
- Run Social Media Contest
Who doesn’t love a fun contest? Hosting giveaways or contests on your social media can increase engagement with your audience to unmatchable levels. Create a tag and share contest where participants have to tag a friend, share your post, or comment on why they love your brand. The prize of offering a gift card encourages more people to participate, which in turn increases the reach of your brand organically.
Encourage the contest across platforms such as Twitter, Instagram, and Facebook for promoting gift cards on social media.
- Use Influencer Marketing
Influencers generally wield a lot of power over their audience, so collaborating with them can easily help in promoting gift cards on social media. Look for the influencers who have values similar to your brand and the target market. Request them to post about your gift cards either through a sponsored post, a review, or an unboxing.
Encourage an influencer to speak authentically about your product so he might feel that the word will be easier to say naturally rather than something that has to be hard-sold. If people follow his account and they trust him, they are most likely going to buy from him.
- Use Hashtags and Tagging Wisely
For one, hashtags are like the secret sauce to increase the view count of your posts. For example, by using relevant hashtags, your content will be visible to a more extended audience on Instagram and Twitter. For example, if you are promoting gift cards, especially for a special occasion, you may use hashtags such as #GiftCards, #HolidayShopping, #GiftingMadeEasy, or #GiftIdeas.
Don’t forget to tag geographical locations while promoting gift cards on social media, especially if your business has branches. This is where showing up in local searches happens, and it increases traffic.
- Provide Exclusive Discounts for the Social Media Followers
People like to feel special. One good way of keeping people interested is through exclusive deals for your social media followers, perhaps offering limited-time discounts or bonuses to people buying a gift card through your social media platforms of custom gift card programs for local businesses.
Post these deals frequently, reminding your followers to act fast before the offer ends. Reward loyal customers by giving them access to these deals much before the rest of the world through social media, whereby they feel valued and come again.
Tap Social Media for Gift Cards Promotions
Promoting gift cards on social media platforms is an easy means of increasing your sales, loyalty, and customers. You can do that by posting compelling visual content, running some contests, or doing influencer marketing; just be creative and have an engaging interaction with the audience.
